How to send Spam.

Sending Spam. You know you shouldn't but how can you resist the low cost of unsolicited email with the promise of big rewards?

The truth is, there are different types of spam and they vary in terms of how successful they will be and how much they will annoy people. Here's how to send the right type of Spam in the right way including the only spam tool you'll ever need.

When unsolicited email is done by a business which adheres to common business practices (and the Can-Spam act, more on this later) it is simply a natural evolution of what businesses have been doing for years.

Before we get started, I would like to say bad spam annoys me as much as everyone else. This article is therefore primarily about unsolicited business mail. So perhaps I should say: Here is how to send spam for legitimate business purposes.

The term "spam" is rather broad reaching. It includes the phising scam spam, like: "you won some money, give use your personal details and we'll send it to you"  (you never would get fooled by that kind of spam would you?) as well as genuine attempts to introduce new customers to a product, company or service by sending unsolicited information.

I.e. the term “spam” also encompasses both good and bad “unsolicited emails”. I believe  unsolicited business emails are both valid and important. After all genuine business “spam”, is just modernised unsolicited contact. Businesses have been doing this for years, and still are  An unsolicited phone call or “cold call” is still commonplace. Remember the door to door salesman? Did you invite him to call? Then he was in essence not much different than today's email spam.

If your intention is to send highly useful information of benefit to your target market then your unsolicited message will not be so coldly received and although might still be technically called Spam, is just as much an important part of a modern business as any other valid marketing.

So instead of the term spam, I'm going to call it UBE (unsolicited business email).

As much as we love to hate Spam, when we receive a genuine offer for something we already want or are looking to buy for a higher quality/better price etc then we are always happy.

So spam, just like other forms of marketing and advertising is a good way of reaching new customers and even receiving spam isn't so bad when it helps us make a buying decision or provides us with some other benefit.

This article will try to help people to send quality UBE (remember unsolicited business email; not spam) to quality email addresses.

It will show you two of the most important things:

  1. How to send a mass email to a large email list
  2. How to spider the web for quality email addresses

Leter I'll also show where you can find out how to properly format unsolicited email so it is not considered Spam (like following Americas Can-Spam guidelines, more on this later).

How to send a mass email to a large email list:

There are lots of ways to send mass emails. You can do it manually, install automatic systems on your website (very technical), you can uses auto forward services or programs to do it for you. I use a mass email client and also some open source email utilities, heres why:

There are companies who charge you to take care of your mass mail services. Their service is excellent, but in my opinion it costs too much in the long run because you have to pay every month. Although entry level is cheap (around $9.95 per month) as soon as you have more than 2000 people on your mailing list it can quickly get expensive. Given that this article is about how to send a quality unsolicited business mail, it is quite likely your list will run into the tens of thousands, easily costing upwards of 50$ per month (600$ a year!). So for me, autoforwarding services may seem attractive, but they are expensive and won't at all help you find email addresses in the first place.

I have spent years doing direct marketing. I have purchased databases and sent fax flyers,  snail mail (normal letters) and emails. The best solution I have ever found to buy a decent quality program which takes does everything in one place. The first program I used cost $200+ and actually I will admit, it was a little buggy, but it did a good job that it didn't bother me. I would happily say it was the single most important piece of marketing software I used and well worth the money spent. You can easily fin such programs on the web (start on this page).

Look for the following very important features (plus a whole host of others):

  • Spiders the internet for email addresses
  • Allows you to edit email lists and delete duplicates, incorrectly formatted addresses and do many other operations.
  • Lets you design you email in plain text or html and then you can schedule the email to be sent automatically at specific intervals (which is important if you want to avoid spam filters).

How to spider the web for quality email addresses:

Once you have a bulk email program with a spidering ability the rest is becomes pretty easy. You simply install the program and choose "get emails from the internet".

But be warned, don't let it be too easy, don't make the mistake of thinking everyone is interested in your product and spider the internet for email addresses without qualifying the people. If you send info to thousands of people who aren't interested, they will mark it as spam and you business email accounts could get blocked by spam filters.

The best way is to use the program to spider forums or websites dedicated to your target market. Be as specific as you can. Don't think that because you product sells well to women, it will be of possible interest to men. If (for example) you spam uninterested men with you properly formatted unsolicited business email advertising products for women, they will mark it as spam.

If you want to be successful, think about your perfect customer and then think about which website they might join and where the might post their email address. These are the best sites for you to spider. You can get ten times the amount of email addresses being lazy and simply spidering big websites, but you might (depending on the country) break the law and in any case you will be far less successful.

The last thing is to properly format your email so it will be spam filter friendly. The key rule for sending UBM (not spam) is to follow the CAN-SPAM Act. What is the CAN-SPAM Act? It's an American law that sets the rules for commercial emails, establishes requirements for commercial messages, allows all recipients to choose to have you stop emailing them, and spells out tough penalties for violations.

I would also like to add that I don't send Spam anymore. I tried it and really it wasn´t that succesfull for me. People are so weary of spam that they tend to delet you emails, maybe complain, but hardly ever buy. However your results may be different (please comment).

For more information about Can-Spam, take a look at this article:
Guidelines on how to properly format unsolicited email so it is not considered Spam.

Good luck.

Posted in You too can (how to articles)